Site Retargeting displays ads to users who have already visited your site but are now on other sites across the web. So, even though your prospects aren’t on your website, we can still keep their focus on your business where ever they are browsing. Site retargeting is one of the most effective methods of converting your audience into purchasers.
Our marketing platform brings the advantages of element level marketing to site retargeting, which means if people are looking for something like what your business is offering, they will see your ads as they are surfing the web.
While most retargeting companies still operate at the group segment level, we enable real-time bidding, reporting, and optimizing down to the smallest data elements, such as products, categories, or pages viewed.
Some Advantages Include:
We can break free from the black box of pre-packaged audience segments and make every individual data element, including recency, visible and valuable to act upon with proper messaging.
Our marketing platform follows the target audience wherever they may be online. Whether they are at work on their desktop computer or go home and use any digital enabled device… we got them covered.
Our programmatic platform optimizes your target in real-time, enabling messaging to be targeted to specific elemental data combinations that are performing…thereby increasing your ROI.
The range of recency is important because it matters when someone is searching. Using unstructured data, we have the ability to offer variable recency from instant “I-just searched” recency to up to 30 days.