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What is Addressable Geo-fencing When you incorporate addressable geofencing, you create a boundary around an individual household or business and deliver advertising to every connected device inside.

Addressable geo-fencing is a hyper-local advertising tactic that enables advertisers to target specific households and businesses. You’ll be able to corral your target customer by using a current customer or prospect list, geofence competitor locations, events or trade shows.

Uniquely available for you is our Audience Curation tool that generates a list of prospects who fit your target profile. Once uncovered, those locations are loaded into an addressable geo-fencing platform to target your messages on any of their devices with display, mobile or video.

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It’s easy to measure online to offline conversions. Virtual conversion zones can analyze your ad effectiveness by the traffic driven to the location.

Conversion zone reporting:

How conversion zones work? A virtual geo-fence is traced around an area where the advertiser wants to target customers visiting another physical location (i.e a competitor’s store, a venue, or a specific part of town, etc.)

Next, a virtual Conversion Zone is traced around one or more of the the advertiser’s locations.

When the customer enters the geo-fenced location, they will then be targeted with the advertiser’s ads on their mobile device.

When the customer enters the Conversion Zone with their mobile device and has previously been served the advertiser’s ad, the Conversion Zone recognizes the user and attributes their visit as an offline conversion for the geo-fencing campaign.

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