A powerful, efficient and accurate new way to target specific households and businesses with digital advertising like display, mobile, video and audio
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What is addressable geo-fencing?
Geofencing refers to the creation of virtual boundaries (a fence) around a specific location (geo). Traditional geofencing triggers when a person enters or leaves a targeted radius. When you incorporate addressable geofencing you create a boundary around an individual household or business and deliver advertising to every connected device inside.
Addressable geo-fencing is a hyper-local advertising tactic that enables advertisers to target specific households and businesses. We can determine whom to target a number of different ways like use a current customer or prospect list, geofence competitor locations, events, trade shows or utilize our Audience Curation tool to generate a list of prospects who fit your target profile. We then onboard those locations into the addressable geo-fencing platform to target with messages on any device with display, mobile or video.
How does it work?
TheAdCoach utilizes the most advanced advertising technology available, which helps level the playing field for local businesses. We will help set-up and optimize the addressable geo-fencing tactic for your business in four easy steps…
Step One:
Create a target list of physical addresses to target
The target list can be compiled by a current customer or prospect list, geo-fencing competitor locations, events, trade shows or utilize our Audience Curation tool to generate a list of prospects who fit your target profile.
Step Two:
Addresses are matched against property plat line data
The exact physical location, size and shape is determined and mapped accordingly to maximize precision of the addresses being targeted. We can onboard up to 1 million addresses per campaign with a 90% match rate.
Step Three:
Develop and create personalized campaigns
Advertisers are now able to reach consumers with video, audio and display ads on mobile, laptops, desktops, connected TV’s or any other connected device. We create personalized campaigns to help punch through the ad clutter.
Step Four:
Geo-fence each address to collect and target users
Addressable geo-fencing enhances targeting precision, improves frequency of ads and the overall effectiveness of marketing efforts. By the way, these audiences at every single address are updated daily.
Conversion zones
Tracking online to offline conversions
Measure online to offline conversions
Conversion zones are the most powerful tool for tracking online to offline conversions in mobile advertising. By tracing a virtual conversion zone around a physical location, advertisers can measure the amount of physical traffic driven to the location that have previously been served their ad.
How conversion zones work
A virtual geo-fence is traced around an area where the advertiser wants to target customers visiting another physical location (i.e a competitor’s store, a venue, or a specific part of town, etc.)
Next, a virtual conversion zone is traced around one or more of the the advertiser’s locations.
When the customer enters the geo-fenced location, they will then be targeted with the advertiser’s ads on their mobile device.
When the customer enters the conversion zone with their mobile device and has previously been served the advertiser’s ad, the conversion zone recognizes the user and attributes their visit as an offline conversion for the geo-fencing campaign.
Conversion zone reporting
- Impressions
- View through visits
- Click through visits
- Total visit rate (TVR)
- Cost per visit
- daily visits
- daily total conversion zone
- Visits
- Total campaign spend
Advantages of Addressable Geo-Fencing
Highly precise
Targeting is based off of plat line data from property tax and public land surveying information to maximize precision of addresses being targeted.
Provides foot traffic attribution
Conversion zones can be used with Addressable Geo-Fencing campaigns to track uplift in foot traffic to the advertiser’s location.
Cross-device & omni-channel
Targets all individuals at the address on multiple devices by leveraging our cross-device graph and enables targeting of devices for up to 30 days after they have left address.
Improves performance
Of other forms of advertising like addressable TV, direct mail and other campaigns that target specific households by extending their reach, improving their frequency, and providing attribution.
Personalize
Creative can be based on address level intelligence.
Granular reporting
Report and break down campaign performance by ZIP+4 level.
1,500+ behavioral data targeting variables available
By using our Audience Curation Tool we can develop a list of consumers and addresses to target based on defined demographic, psychographic, and behavioral data points that make up your ideal client profile.
