Home or business,
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Time to address a great way to connect with customers.
What is Addressable
Addressable geo-fencing is a remarkably effective hyper-local advertising tactic that empowers businesses to precisely target specific households and businesses. With this cutting-edge approach, you can corral your ideal customers by leveraging a variety of strategies. Our Audience Curation tool, a unique offering, allows you to effortlessly generate a list of prospects who perfectly match your target profile. Once these locations are identified, our addressable geo-fencing platform takes charge, delivering your tailored messages directly to their devices through display, mobile, or video formats.
To get started, you’ll need to compile a comprehensive list of addresses. This should encompass your existing customer base, prospects you wish to target, or even your competitors’ locations. By casting a wider net, you’ll maximize your reach and ensure your message reaches the right audience.
Crafting personalized advertisements or campaigns is the next crucial step in your addressable geo-fencing journey. By speaking directly to the pain points and requirements of your target audience, you can forge a powerful connection and drive meaningful engagement. For instance, imagine a car dealership targeting customers nearing the end of their lease agreements – by showcasing irresistible new car deals or lease agreements, you can entice them to choose your dealership for their next vehicle.
Tracking and managing your marketing campaign is equally important to ensure its success. By setting clear goals and carefully monitoring key statistics, you can gain valuable insights into what works and what doesn’t. Analyzing metrics and key performance indicators allows you to gauge the frequency of interaction with your campaign, enabling you to fine-tune and optimize its effectiveness over time.
In summary, addressable geo-fencing offers an exceptional opportunity to revolutionize your business’s advertising efforts. With our innovative tools and strategic guidance, you can effortlessly target specific households and businesses, ensuring your message resonates with the right audience. Take advantage of our unparalleled Audience Curation tool, compile an extensive list of addresses, create personalized advertisements, and closely monitor your campaign’s progress. By harnessing the power of addressable geo-fencing, you’ll experience unparalleled marketing success and drive your business towards new heights.
It’s easy to measure online to offline conversions. Virtual conversion zones can analyze your ad effectiveness by the traffic driven to the location.
Conversion zone reporting:
How conversion zones work?
A virtual geo-fence is traced around an area where the advertiser wants to target customers visiting another physical location (i.e a competitor’s store, a venue, or a specific part of town, etc.)
Next, a virtual Conversion Zone is traced around one or more of the the advertiser’s locations.
When the customer enters the geo-fenced location, they will then be targeted with the advertiser’s ads on their mobile device.
When the customer enters the Conversion Zone with their mobile device and has previously been served the advertiser’s ad, the Conversion Zone recognizes the user and attributes their visit as an offline conversion for the geo-fencing campaign.
Don’t Take Our Word For It.
Here’s What Our Clients Are Saying
I enjoyed working with Don Schulz of The AdCoach. Don did a magnificent job of creating and managing our digital presence and made the process easy and enjoyable. I highly recommend any small business interested in improving their digital presence to consider The AdCoach.
I highly recommend Don Schulz and The AdCoach for ANY online marketing activity. Don is extremely knowledgeable about ALL aspects of online marketing. In addition, he is always learning, and keeps totally up-to-date on new developments and opportunities. What is particularly outstanding is the detailed personal attention he provides ALL the time. It is extraordinary and unusual. AND, Don really cares about his clients and what he is doing for them. He is not just carrying out activities. Finally, Don does things very promptly. There are not long lead times. For all these reasons, I think The AdCoach is the best choice for online marketing. Dorothy Muffett President Baywood Home Care
At the flip of a switch, TheAdCoach deployed a 100% market disrupting strategy that repositioned our practice ahead of the pack without incurring any additional ads budget. While our phones were ringing throughout the day again, we sat back and watched our local market competition flounder with the same old ad campaigns. With every additional dollar spent by our local competition, our retargeting and geofencing strategies ensured that our competitions money worked in our favor by placing our ads in front of even more potential clients. The results were so powerful, that our competitors existing client base even began to contact our practice to ask if we had absorbed their business. Quantifying the exact number of leads that solely converted from this strategy was difficult, but qualifying our total market disruption was nothing short of a remarkable story.
Working with Don and his team at The AdCoach have been easy and successful. We have seen our website traffic and our sales increase. Most importantly for me, our needs are always addressed in a swift manner.
We recognize Don’s skills in digital marketing opportunities, television promotional strategies, general marketing knowledge and leveraging entrepreneurial relationships. It was these skills and the professional experiences which cultivated them and more, that drew our team to approach Don to partner in our business plans. Additionally, we know Don to be a genuine, caring individual. We found him to be team-oriented and a willing mentor. It is our collective opinion that Don would use these skills, experiences and more to further the goals and interests of any business.
Don is great to work with. He puts campaigns together for us quickly, effectively and thoroughly to help us meet our goals
We have been working with Don since 1989 and we could not be happier with our partnership with The AdCoach! They are responsive to our needs and fully understand our business as well as the challenges we face. He consistently brings new ideas as well as advertising tactics we can enable for our business. I would fully recommend The AdCoach for any business looking to keep competitive and up to date with the latest in advertising.
I have a small company that doesn’t have a marketing department. The team at The AdCoach helped me reach new customers along with building the brand. They worked with me personally, met me where I was at and got me where I wanted to be.
Excellent people, customer service and results!