Addressable Geo-Fencing

Brings a powerful, efficient, and accurate new way to target specific households and businesses with digital advertising.

Addressable Geo-Fencing

Addressable Geo-Fencing brings to advertisers a powerful, efficient, and accurate new way to target specific households and businesses with digital advertising.

Addressable Geo-Fencing can be used both as a stand-alone tactic and to improve the results of addressable TV campaigns, direct mail campaigns, and other marketing efforts that target specific households. By extending the reach, improving the frequency, and providing foot traffic attribution, Addressable Geo-Fencing makes all household targeting efforts more effective.

To use Addressable Geo-Fencing, clients provide street addresses into our marketing platform. Those street addresses are then automatically converted into geo-fences that conform to the plat lines of each address. Then, devices seen within those plat lines are targeted with mobile, video, and/or OTT/CTV ads. Additional data targeting overlays can also be applied.

Addressable Geo-Fencing Benefits

Highly PreciseTargeting is based off of plat line data from property tax and public land surveying information to maximize precision of addresses being targeted.
Highly ScalableUp to 1 million physical addresses can be targeted per campaign.
Improved Reach Over IP-based solutions, which are being limited due to truncation of IP addresses in programmatic advertising.
Provides Foot Traffic AttributionConversion Zones can be used with addressable Geo-Fencing campaigns to track uplift in foot traffic to the advertiser’s location.
Improves PerformanceOf addressable TV, direct mail, and other campaigns that target specific households by extending their reach, improving their frequency, and providing attribution.
PersonalizeCreative based on address level intelligence.
Granular ReportingReport and break down campaign performance by ZIP+4 level.
Cross DeviceTargets all individuals at the address on multiple devices by leveraging our cross-device graph, and enables targeting of devices for up to 30 days after they have left address.
Effectively and Efficiently On-Board Offline DataCreate granular audiences from CRM systems and other offline databases.
Updatedtarget audiences are updated each and every day.

How it Works

Physical addresses which an advertiser wants to target are uploaded into the platform.
The addresses are then matched against plat line data to collect the exact physical location, size and shape of the individually matched addresses.
The system then geo-fences each matched address to collect and target users specific only to that distinct address location. If desired, desktop, laptop, and OTT/CTV devices are also targeted through our cross device graph.
Audiences at every single address are updated on a daily basis.

Ideal Businesses that can Benefit from Addressable Geo-Fencing

Utility Providers – Cable, Internet, Electric, etc.
Auto Industry – Car Dealerships, Auto Services, etc.
Real Estate – Brokers, Agents, etc.
Restaurants – Fast Food Restaurants, QSR, etc.
Charities – Fundraising, Event Awareness, etc.
Healthcare – Dentists, Physicians, Veterinarians, etc.
Politics – Political Parties, Campaign Awareness, etc.
Financial Services – Banks, Credit Card Companies, Financial Planning, etc.
Direct Mail Companies – Catalog, Post Card, All-In-One, Standard etc.
And many more

Learn More Request a Free Consultation

Feel free to talk to us

The Ad Coach’s partnership enables a real collaboration between both entities to achieve vested business goals, objectives and challenges. It is in both of our interests to work diligently to accomplish these agreed upon goals. If this sounds good to you, contact us now for a free no-obligation initial consultation. We would be happy to discuss your business situation in more detail.

Email Info@TheAdCoach.com

Call Now! 952-223-1157

Unstructured Data Analysis

We can break free from the black box of pre-packaged audience segments and make every individual data element, including recency, visible and valuable to act upon with proper messaging.

Cross-Devices, Multi-Media Deliverables

Our marketing platform follows the target audience wherever they may be online. Whether they are at work on their desktop computer or go home and use any digital enabled device… we got them covered.

Real-Time Target Opitimization

Our programmatic platform optimizes your target in real-time, enabling messaging to be targeted to specific elemental data combinations that are performing…thereby increasing your ROI.

Recency of Intent

The range of recency is important because it matters when someone is searching. Using unstructured data, we have the ability to offer variable recency from instant “I-just searched” recency to up to 30 days.

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