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What is Addressable Geo-fencing Addressable geo-fencing is a remarkably effective hyper-local advertising tactic that empowers businesses to precisely target specific households and businesses. With this cutting-edge approach, you can corral your ideal customers by leveraging a variety of strategies. Our Audience Curation tool, a unique offering, allows you to effortlessly generate a list of prospects who perfectly match your target profile. Once these locations are identified, our addressable geo-fencing platform takes charge, delivering your tailored messages directly to their devices through display, mobile, or video formats.

To get started, you’ll need to compile a comprehensive list of addresses. This should encompass your existing customer base, prospects you wish to target, or even your competitors’ locations. By casting a wider net, you’ll maximize your reach and ensure your message reaches the right audience.

Crafting personalized advertisements or campaigns is the next crucial step in your addressable geo-fencing journey. By speaking directly to the pain points and requirements of your target audience, you can forge a powerful connection and drive meaningful engagement. For instance, imagine a car dealership targeting customers nearing the end of their lease agreements – by showcasing irresistible new car deals or lease agreements, you can entice them to choose your dealership for their next vehicle.

Tracking and managing your marketing campaign is equally important to ensure its success. By setting clear goals and carefully monitoring key statistics, you can gain valuable insights into what works and what doesn’t. Analyzing metrics and key performance indicators allows you to gauge the frequency of interaction with your campaign, enabling you to fine-tune and optimize its effectiveness over time.

In summary, addressable geo-fencing offers an exceptional opportunity to revolutionize your business’s advertising efforts. With our innovative tools and strategic guidance, you can effortlessly target specific households and businesses, ensuring your message resonates with the right audience. Take advantage of our unparalleled Audience Curation tool, compile an extensive list of addresses, create personalized advertisements, and closely monitor your campaign’s progress. By harnessing the power of addressable geo-fencing, you’ll experience unparalleled marketing success and drive your business towards new heights.

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It’s easy to measure online to offline conversions. Virtual conversion zones can analyze your ad effectiveness by the traffic driven to the location.

Conversion zone reporting:

How conversion zones work? A virtual geo-fence is traced around an area where the advertiser wants to target customers visiting another physical location (i.e a competitor’s store, a venue, or a specific part of town, etc.)

Next, a virtual Conversion Zone is traced around one or more of the the advertiser’s locations.

When the customer enters the geo-fenced location, they will then be targeted with the advertiser’s ads on their mobile device.

When the customer enters the Conversion Zone with their mobile device and has previously been served the advertiser’s ad, the Conversion Zone recognizes the user and attributes their visit as an offline conversion for the geo-fencing campaign.

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