Keyword Search Retargeting
Track them
while they’re hunting.
Reach more searchers, more often, and more effectively with
our industry leading keyword-level search retargeting tactic.
What is keyword search retargeting?
Search retargeting is an incredibly effective tactic that combines the power of search and the impact of display advertising. By tracking the web searches of target customers, advertisers can leverage intent data captured during the search process, which is known to be highly effective in targeting potential customers. With keyword-level search retargeting, advertisers can strategically target prospects with display ads based on their previous web searches, ensuring relevant and personalized messaging.
One of the key advantages of search retargeting is the level of visibility and control it offers. Advertisers can implement keyword-level bidding, reporting, and optimization, allowing them to have a clear understanding of the performance of each targeted keyword. This granular control enables advertisers to maximize their advertising effectiveness by optimizing towards specific goals such as CPA (Cost Per Acquisition), CTR (Click-Through Rate), and CPC (Cost Per Click).
Another aspect that sets search retargeting apart is the flexibility it provides in terms of recency targeting. Advertisers can tailor their bidding and messaging based on the recency of the search event, allowing them to reach potential customers at different stages of their buying journey. This means they can target users who are actively researching a purchase, catch them at the point of purchase, or even time their messaging for after a purchase as part of a loyalty strategy. This range of recency targeting empowers marketers to place the right ad in front of the right person at the right time, ensuring the maximum impact of their advertising efforts.
In summary, search retargeting offers a powerful and effective way for advertisers to connect with potential customers who have shown intent through their web searches. By combining the effectiveness of search and the brand impact of display, advertisers can leverage keyword-level targeting, optimize towards specific goals, and utilize recency targeting to maximize the effectiveness of their advertising campaigns.
From location, contextual content,
keywords searched and
browsing behavior, recency means everything in marketing.
Recency defined
If you ran a pizza delivery service, who would you pay more to advertise to: a person locked into a “Pizza Lovers” segment, or someone you know searched for pizza delivery in your ZIP code two seconds ago? In this case, the old saying “timing is everything” turns out to be true. Audience targeting value varies significantly based on when an action or behavior took place.
Variable recency
Second-generation demand-side platforms work around this issue by creating micro-segments based on time, but we live in a real-time world. By the time these micro-segments are made, users may have moved on from their intent. Using unstructured data, we retain the date and time stamp associated with every piece of data we can target, bid, optimize, and report on, allowing us to offer variable recency from instant recency up to 30 days.
Range of recency
Range of recency is important because not everyone needs to target someone who just took an action. Some marketers need to target people while they are researching a purchase. Others want to catch them at the point of purchase. And yet others might want to time a message for after a purchase as part of a loyalty strategy. Being able to leverage recency in pro-grammatic marketing makes it possible to place the right ad in front of the right person at the right time. Isn’t that what advertising is all about?
Don’t Take Our Word For It.
Here’s What Our Clients Are Saying
I enjoyed working with Don Schulz of The AdCoach. Don did a magnificent job of creating and managing our digital presence and made the process easy and enjoyable. I highly recommend any small business interested in improving their digital presence to consider The AdCoach.
I highly recommend Don Schulz and The AdCoach for ANY online marketing activity.
Don is extremely knowledgeable about ALL aspects of online marketing. In addition, he is always learning, and keeps totally up-to-date on new developments and opportunities.
What is particularly outstanding is the detailed personal attention he provides ALL the time. It is extraordinary and unusual.
AND, Don really cares about his clients and what he is doing for them. He is not just carrying out activities.
Finally, Don does things very promptly. There are not long lead times.
For all these reasons, I think The AdCoach is the best choice for online marketing.
Dorothy Muffett
President
Baywood Home Care
At the flip of a switch, TheAdCoach deployed a 100% market disrupting strategy that repositioned our practice ahead of the pack without incurring any additional ads budget. While our phones were ringing throughout the day again, we sat back and watched our local market competition flounder with the same old ad campaigns. With every additional dollar spent by our local competition, our retargeting and geofencing strategies ensured that our competitions money worked in our favor by placing our ads in front of even more potential clients. The results were so powerful, that our competitors existing client base even began to contact our
practice to ask if we had absorbed their business. Quantifying the exact number of leads that solely converted from this strategy was difficult, but qualifying our total market disruption was nothing short of a remarkable story.
Working with Don and his team at The AdCoach have been easy and successful. We have seen our website traffic and our sales increase. Most importantly for me, our needs are always addressed in a swift manner.
We recognize Don’s skills in digital marketing opportunities, television promotional strategies, general marketing knowledge and leveraging entrepreneurial relationships. It was these skills and the professional experiences which cultivated them and more, that drew our team to approach Don to partner in our business plans. Additionally, we know Don to be a genuine, caring individual. We found him to be team-oriented and a willing mentor. It is our collective opinion that Don would use these skills, experiences and more to further the goals and interests of any business.
Don is great to work with. He puts campaigns together for us quickly, effectively and thoroughly to help us meet our goals
We have been working with Don since 1989 and we could not be happier with our partnership with The AdCoach! They are responsive to our needs and fully understand our business as well as the challenges we face. He consistently brings new ideas as well as advertising tactics we can enable for our business. I would fully recommend The AdCoach for any business looking to keep competitive and up to date with the latest in advertising.
I have a small company that doesn’t have a marketing department. The team at The AdCoach helped me reach new customers along with building the brand. They worked with me personally, met me where I was at and got me where I wanted to be.
Excellent people, customer service and results!
★★★★★ 5/5
