Track them
while they’re hunting.
Reach more searchers, more often, and more effectively with
our industry leading keyword-level search retargeting tactic.

What is keyword search retargeting? Based on tracking target customers web searches, this tactic enables you to combine the effectiveness of their search and the brand impact of display. Intent data captured while a user is searching is generally the most effective targeting data available. Using keyword-level search retargeting, advertisers are able to target prospects with display ads based on those previous web searches.

Keyword level bidding, reporting and optimization

Find full visibility and control for each keyword targeted. Just like in search marketing, the ability to vary bids for each individual keyword is a must in order to achieve optimum results.

Variable recency

We enable variable targeting and bidding based on the recency of the search event. For example, ads can be served to users who have searched within 15 seconds, 15 minutes, or 15 days of the time of their search. Recency is a major factor in optimizing to CPA (Cost Per Acquisition), CTR (Click-Through Rate), and CPC (Cost Per Click) goals.

The platform captures over 13 billion search events per month from over 300 million users. Each individual search is date and time stamped.

From location, contextual content,
keywords searched and browsing behavior, recency means everything in marketing.

Recency defined

If you ran a pizza delivery service, who would you pay more to advertise to: a person locked into a “Pizza Lovers” segment, or someone you know searched for pizza delivery in your ZIP code two seconds ago? In this case, the old saying “timing is everything” turns out to be true. Audience targeting value varies significantly based on when an action or behavior took place.

Variable recency

Second-generation demand-side platforms work around this issue by creating micro-segments based on time, but we live in a real-time world. By the time these micro-segments are made, users may have moved on from their intent. Using unstructured data, we retain the date and time stamp associated with every piece of data we can target, bid, optimize, and report on, allowing us to offer variable recency from instant recency up to 30 days.

Range of recency

Range of recency is important because not everyone needs to target someone who just took an action. Some marketers need to target people while they are researching a purchase. Others want to catch them at the point of purchase. And yet others might want to time a message for after a purchase as part of a loyalty strategy. Being able to leverage recency in pro-grammatic marketing makes it possible to place the right ad in front of the right person at the right time. Isn’t that what advertising is all about?

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