Geo-Fencing
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Be in their digital
thoughts with Geo-fencing.
Get in the area when they’re in the area + stay with them.
What is
Geo-fencing?
Geo-fencing is a hyper-local advertising tactic that allows advertisers to precisely target specific geographic areas. It enables your digital messages to be delivered to individuals within the geo-fence as well as when they exit, extending your reach for up to 30 days. With this strategy, you can effectively target potential customers who have attended events, visited your business, or even engaged with your competitors. By onboarding these locations into the geo-fencing platform, you can deliver tailored messages to users across various devices, including display, mobile, or video.
However, to truly maximize the impact of your geo-targeted ads, a customized approach is crucial. This is where the expertise of PPC consultants comes into play. These consultants meticulously customize your ad campaigns, ad spend, and ad copy to align with specific locations, demographics, and user behaviors. By tailoring your content to resonate with users’ real-time locations, you can significantly boost the success of your geofencing advertising efforts.
Furthermore, conversion zones play a vital role in analyzing the effectiveness of your ads. These zones allow you to measure the traffic driven to your physical location as a result of your geo-fencing campaign. By accurately tracking offline conversions, you can gain valuable insights into the impact of your advertising efforts and make informed decisions to optimize your ROI.
In conclusion, configuring geo-targeted ads for optimal impact requires a multi-faceted approach. By leveraging the power of geo-fencing, targeting specific geographic areas, and customizing your ad campaigns, you can effectively reach your target audience at the right time. The expertise of PPC consultants ensures that your ads resonate with users’ real-time locations, resulting in a significant boost in effectiveness and return on investment, regardless of the ad platforms you utilize. By incorporating conversion zones, you can measure the impact of your ads and make data-driven decisions to enhance your advertising strategy.
Meet The Local Companies Who’ve Turned To the AdCoach
It’s easy to measure online to offline conversions. Virtual conversion zones can analyze your ad effectiveness by the traffic driven to the location.
Conversion zone reporting:
- Impressions
- View through visits
- Click through visits
- Total visit rate (TVR)
- Cost per visit
- Daily visits
- Daily total conversion zone
- Visits
- Total campaign spend
How conversion zones work?
A virtual geo-fence is traced around an area where the advertiser wants to target customers visiting another physical location (i.e a competitor’s store, a venue, or a specific part of town, etc.)
Next, a virtual Conversion Zone is traced around one or more of the the advertiser’s locations.
When the customer enters the geo-fenced location, they will then be targeted with the advertiser’s ads on their mobile device.
When the customer enters the Conversion Zone with their mobile device and has previously been served the advertiser’s ad, the Conversion Zone recognizes the user and attributes their visit as an offline conversion for the geo-fencing campaign.
Don’t Take Our Word For It.
Here’s What Our Clients Are Saying
I enjoyed working with Don Schulz of The AdCoach. Don did a magnificent job of creating and managing our digital presence and made the process easy and enjoyable. I highly recommend any small business interested in improving their digital presence to consider The AdCoach.
I highly recommend Don Schulz and The AdCoach for ANY online marketing activity.
Don is extremely knowledgeable about ALL aspects of online marketing. In addition, he is always learning, and keeps totally up-to-date on new developments and opportunities.
What is particularly outstanding is the detailed personal attention he provides ALL the time. It is extraordinary and unusual.
AND, Don really cares about his clients and what he is doing for them. He is not just carrying out activities.
Finally, Don does things very promptly. There are not long lead times.
For all these reasons, I think The AdCoach is the best choice for online marketing.
Dorothy Muffett
President
Baywood Home Care
At the flip of a switch, TheAdCoach deployed a 100% market disrupting strategy that repositioned our practice ahead of the pack without incurring any additional ads budget. While our phones were ringing throughout the day again, we sat back and watched our local market competition flounder with the same old ad campaigns. With every additional dollar spent by our local competition, our retargeting and geofencing strategies ensured that our competitions money worked in our favor by placing our ads in front of even more potential clients. The results were so powerful, that our competitors existing client base even began to contact our
practice to ask if we had absorbed their business. Quantifying the exact number of leads that solely converted from this strategy was difficult, but qualifying our total market disruption was nothing short of a remarkable story.
Working with Don and his team at The AdCoach have been easy and successful. We have seen our website traffic and our sales increase. Most importantly for me, our needs are always addressed in a swift manner.
We recognize Don’s skills in digital marketing opportunities, television promotional strategies, general marketing knowledge and leveraging entrepreneurial relationships. It was these skills and the professional experiences which cultivated them and more, that drew our team to approach Don to partner in our business plans. Additionally, we know Don to be a genuine, caring individual. We found him to be team-oriented and a willing mentor. It is our collective opinion that Don would use these skills, experiences and more to further the goals and interests of any business.
Don is great to work with. He puts campaigns together for us quickly, effectively and thoroughly to help us meet our goals
We have been working with Don since 1989 and we could not be happier with our partnership with The AdCoach! They are responsive to our needs and fully understand our business as well as the challenges we face. He consistently brings new ideas as well as advertising tactics we can enable for our business. I would fully recommend The AdCoach for any business looking to keep competitive and up to date with the latest in advertising.
I have a small company that doesn’t have a marketing department. The team at The AdCoach helped me reach new customers along with building the brand. They worked with me personally, met me where I was at and got me where I wanted to be.
Excellent people, customer service and results!
★★★★★ 5/5