We utilize the most advanced advertising technology available, which helps level the playing field for local businesses. By enabling a programmatic marketing platform that processes unstructured data we can peal back the individual data elements and act upon them in real-time.
Every business owner knows that business is ever-changing and the need for a robust and innovative digital marketing strategy is more important than ever before. We understand it’s not just about doing digital marketing… it’s about marketing your business effectively in an all-encompassing digital world. That’s why we start every new business partnership with an in-depth research and competitor analysis. We know that every business has its own unique set of challenges, so we do our due diligence on the front-end to determine those insights.
In today’s digital age it is more critical than ever to have a powerful online presence. If you don’t or the one you have isn’t very good it will be very difficult to grow your business and compete. Creating a powerful and robust digital presence means mastering numerous types of digital strategies that take a lot of time, energy and expertise to develop.
That is where we come in, we have the expertise and experience you need to increase profits and realize a positive return on your digital marketing investment right from the start. Watch our introductory video to get an better understanding on how we work with our clients. And if this all sounds good to you, contact us now for a free no-obligation initial consultation. We would be happy to discuss your business situation in more detail.
You can only meet your sales goals if customers can find you whenever they seek products and services similar to your offering. Over 85 percent of the target consumers use digital tools to search for goods and services. These technologies include Google Maps, Social Media, GPS systems, Alexa, Google Maps, Google itself, Yelp, and voice assistance among others. So, how do you ensure that your business is discoverable through these avenues? Again, how do you create a positive brand image across online platforms? We focus our efforts on Local Search optimization and first party reviews and here is how we do it.
Consumers now want more personalized search results that provide solutions near their homes. Therefore optimizing your website for the local search is a vital component of digital marketing.
We offer assistance in Local search optimization to enable you to become visible to local search across the SERP results, review sites, and social media among other digital platforms. We also help you to deliver consistent brand interactions across the various platforms that you have a presence. A consistent brand image creates solid interactions with your clientele and enables them to associate your brand with certain characteristics such as quality, promptness, and reliability.
Here are some of the things we do to enhance your brand in local search results.
We determine what search terms the visitors in your area use to find what they want. We use a set of tools to find local keywords that have been attracting high search traffic to your niche. The right keywords mean that your page will show up when such terms are keyed in.
You may already have a website that details on your products and services. After determining your target local market, we optimize the pages to fit the target market. This includes including your city in the search results, descriptions and other metadata. We also add local contact details, location information and a map to your site.
If you have different branches across a vast region, we can help market each branch in its location by localizing your content. We start by creating a landing page for each location. We will create relevant and high engaging content to help visitors in various locations to make a purchase decision with ease.
We determine the metrics that show that you are a trustworthy business and offer useful solutions. We then work around these metrics to improve your digital authority. Some of the actions include linking to authority sites, enhancing consistent brand interactions with visitors, connecting with your market on social media and including the video advertising among others.
We optimize your website by changing the technical aspects of your website to make it easier for search engine spiders to find your web pages. We take a look at your meta tags, schema.org, keywords in the content and ensure that your website is within the positive side of algorithm updates.