FAQ’s… Answers to the Most
Our agency provides the following digital marketing solutions:
- Cap-Sure Lead Tracking Platform
- Programmatic display, video and audio
- Geo Fencing
- Site Retargeting
- CRM Retargeting
- Search Retargeting
- Conversion Zone Tracking
- Keyword Contextual Targeting
- Programmatic Video (Pre-Post Roll)
- Geo Targeting
- Paid search (Google Adwords & Bing Ads)
- Local SEO
- National SEO
- Social media advertising
- Complete creative capabilities
- Analytics & reporting
To learn more about our services please reach out to discuss further. We do offer a true partnership with no retainer fees or ongoing monthly fees. We charge a cpm for media used and recommend bonuses as we achieve your goals. The AdCoach’s partnership enables a real collaboration between both entities to achieve vested business goals, objectives and challenges. It is in both of our interests to work diligently to accomplish these agreed upon goals. If this sounds good to you, contact us now for a free no-obligation initial consultation. We would be happy to discuss your business situation in more detail.
- Client intent-based questionnaire
- Business and campaign objectives
- Site tag management
- Conversion tracking
- Access to Google analytics for Campaign Research & Analysis
The platform was built to give marketers the ability to take advantage of a wide spectrum of data elements through multiple channels and across multiple device types, all through a single platform. The unstructured data network allows us to extract more value from audience and campaign data than traditional segment-based platforms.
Geo fencing is when you target people based on their physical location. We’re not talking about zip codes and cities. We’re talking all the way down to the contours of buildings and customized polygons around parks. Learn more about geo fencing here.
Conversion Zones are virtual boundaries drawn around an advertiser’s business location via a GPS map. Conversion Zones allow advertisers to track what amount of physical traffic at their location has previously seen one of their ads from visiting another geo-fenced location.
A virtual geo-fence is traced around a specific location where the advertiser wants to target customers visiting another physical location (e.g. a competitor’s store, a venue or a specific part of town). Next, a Conversion Zone is traced around one or more of the advertiser’s locations. When the customer enters the geo-fenced location, they will then be targeted with the advertiser’s ads on their mobile device.
When the customer enters the Conversion Zone with their mobile device and has previously been served the advertiser’s ad, the Conversion Zone recognizes the user and attributes their visit as an offline conversion for the geo-fencing campaign.
Second-generation demand-side platforms work around this issue by creating segments based on time, but we live in a real-time. By the time these micro-segments are made, users may have moved on from their intent. Using unstructured data, we retain the date and time stamp associated with every piece of data we can target, bid, optimize, and report on, allowing us to offer variable recency from instant recency up to 30 days.