What services do you provide?
Our agency provides the following digital marketing solutions:
- Programmatic display, video and audio
- Geo Fencing
- Site Retargeting
- CRM Retargeting
- Search Retargeting
- Conversion Zone Tracking
- Keyword Contextual Targeting
- Programmatic Video (Pre-Post Roll)
- Geo Targeting
- Paid search (Google Adwords & Bing Ads)
- Local SEO
- National SEO
- Social media advertising
- Complete creative capabilities
- Analytics & reporting
How do you charge for your services?
To learn more about our services please reach out to discuss further. We do offer a true partnership with no retainer fees or ongoing monthly fees. We charge a cpm for media used and recommend bonuses as we achieve your goals. The Ad Coach’s partnership enables a real collaboration between both entities to achieve vested business goals, objectives and challenges. It is in both of our interests to work diligently to accomplish these agreed upon goals. If this sounds good to you, contact us now for a free no-obligation initial consultation. We would be happy to discuss your business situation in more detail.
What is needed from us to get started?
Our requirements are simple but very important so we’re building a successful well optimized from the beginning:
- Client intent-based questionnaire
- Business and campaign objectives
- Site tag management
- Conversion tracking
- Access to Google analytics for Campaign Research & Analysis
How do you onboard clients?
Every partnership starts with a full local digital footprint analysis. This provides us a good picture of our starting point. We fix anything that may affect or hinder the success of our partnership. Including things like business listings & reviews, website optimization, social channel optimization, keywords and other digital media. We then develop an intent based, hyper-local targeted campaign enabling some of the most innovative ad tech available. We create the ads, landing pages and build the digital campaign from start to finish. There is also ongoing campaign optimization as well as monthly video reporting and analytics. We will not innodate your email box with report after report, but rather create a single monthly video analyzing campaign results.
What do you mean by “The Data Difference”?
The platform was built to give marketers the ability to take advantage of a wide spectrum of data elements through multiple channels and across multiple device types, all through a single platform. The unstructured data network allows us to extract more value from audience and campaign data than traditional segment-based platforms.
What is unstructured data?
Unstructured data consists of email, tweets, electronic documents, video and audio files, webpages, and their metadata. Almost all the data we produce in the digital realm is unstructured, and we can handle it all.
What is programmatic advertising?
Programmatic Display is an automated form of purchasing display inventory that cuts out the manual work and makes it possible to dedicate more time to analysis and strategic optimizations. This is taken a step further by Real-Time Bidding (RTB), which is bidding on individual impressions based on how valuable they are to you. Instead of paying a flat Cost Per 1000 Impressions (CPM), you pay a dynamic CPM that allows you to save money and focus on the individual users who are most likely to convert.
What is Geo-Fencing?
Geo fencing is when you target people based on their physical location. We’re not talking about zip codes and cities. We’re talking all the way down to the contours of buildings and customized polygons around parks. Learn more about geo fencing here.
What is a conversion zone?
Conversion Zones are virtual boundaries drawn around an advertiser’s business location via a GPS map. Conversion Zones allow advertisers to track what amount of physical traffic at their location has previously seen one of their ads from visiting another geo-fenced location.
How do conversion zones work?
A virtual geo-fence is traced around a specific location where the advertiser wants to target customers visiting another physical location (e.g. a competitor’s store, a venue or a specific part of town). Next, a Conversion Zone is traced around one or more of the advertiser’s locations. When the customer enters the geo-fenced location, they will then be targeted with the advertiser’s ads on their mobile device.
When the customer enters the Conversion Zone with their mobile device and has previously been served the advertiser’s ad, the Conversion Zone recognizes the user and attributes their visit as an offline conversion for the geo-fencing campaign.
What is addressable geo-fencing?
Addressable Geo-Fencing brings to advertisers a powerful, efficient, and accurate new way to target specific households and businesses with digital advertising.
What is event geo-fencing?
Event Targeting is a precise temporal geo-targeting technology allowing advertisers to build an audience based on a geo-fence. With Event Targeting, advertisers can target a custom, niche audience out of users who attend a specific event during a predetermined time window and serve ads to those users for up to thirty days after the event.
What is CRM geo-fencing?
CRM targeting allows advertisers to upload data from an existing or purchased database of names, email and phone numbers, etc. into the platform and show ads to those users as they surf the web.
How does CRM geo-fencing work?
Customer data is onboarded into the platform. Users are matched with their online profiles and served the advertiser’s ad(s) across the web.
What is meant by The New Rules of Recency?
If you ran a pizza delivery service, who would you pay more to advertise to: a person locked into a “Pizza Lovers” segment, or someone you know searched for pizza delivery in your ZIP code two seconds ago? In this case, the old saying “timing is everything” turns out to be true. Audience targeting value varies significantly based on when an action or behavior took place.
Second-generation demand-side platforms work around this issue by creating segments based on time, but we live in a real-time. By the time these micro-segments are made, users may have moved on from their intent. Using unstructured data, we retain the date and time stamp associated with every piece of data we can target, bid, optimize, and report on, allowing us to offer variable recency from instant recency up to 30 days.
What is audience building?
The ability to execute highly targeted campaigns relies on your ability to build the correct audience. There are two options available for this process: buying a pre-packaged, fixed segment from a 3rd party or utilizing The unstructured data network to create a fluid, dynamic audience that can be optimized throughout a campaign.
What is addressable TV?
Addressable TV is what we call Our OTT/CTV solution utilizes GPS data to serve ads to individual households based on first-party address lists, custom curated addressable audiences, or behavioral data. Then, track in-store visits and web-based conversions from targeted users. Increase your reach with access to the leading inventory sources, exchanges, devices, and programs.
What is contextual targeting?
Contextual targeting looks at the category or keywords of the page a user is viewing and serves them ads relevant to the page’s content. This can be done based on the pages they are currently viewing or pages they have visited in the past. Users will only see ads they are interested in, saving valuable impressions for the right potential customers.
What is site retargeting?
Site retargeting serves ads to users who have already visited your site while they are visiting other sites across the web. Following users based upon their browsing behavior increases brand exposure and is an effective method of converting site visitors into purchaser.
What is keyword search retargeting?
Search retargeting enables advertisers to combine the effectiveness of search with the brand impact and reach of display. Intent data, such as keyword search terms, is the most effective targeting data available. Search retargeting gives advertisers the ability to target potential customers with display ads based on the searches they perform across the web.