The most advanced location-based mobile advertising technology for reaching audiences with pinpoint accuracy enabling more conversions, unmatched performance and a real ROI.
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What is CRM Geo-Fencing?
CRM Geofencing refers to a client providing their own contact data whether from their own database or purchased from another party. The clients data is then onboarded into the platform and matched with GPS, plat line and online profiles. We then geo-fence each location and serve ads
Advantages
- Direct advertising: contacts are matched one-to-one to build a relevant, targeted audience for an advertiser’s campaign(s).
- Boost brand exposure: By bringing offline data into the platform, advertisers are able to show ads to their offline audience while they are online, creating a second customer touch point.
- Data privacy: CRM data onboarded into the platform is anonymized and scrubbed of any personally identifiable information, so there’s no risk of a privacy breach
How does it work?
Step One:
Upload client data into the platform
Customer data is onboarded into the platform. Users are matched with their online profiles and served the advertiser’s ad(s) across the web.
Step Two:
Contacts are matched against property plat line data
The exact physical location, size and shape is determined and mapped accordingly to maximize precision of the addresses being targeted. We can onboard up to 1 million locations per campaign with a 90% match rate.
Step Three:
Develop and create personalized campaigns
Advertisers are now able to reach consumers with video, audio and display ads on mobile, laptops, desktops, connected TV’s or any other device. Once we pick up a user from a geo-fence we utilize our cross-device graph and send ads to every device they use.
Step Four:
Geo-fence each location to collect and target users
As the user visits various apps on their mobile device (Angry Birds, Weather Channel, KARE 11, Words with Friends) or browses the internet, they begin to see your ads. By the way, these ads can be served for one day or up to 30 days after they have entered the geo-fence.
Conversion zones
Tracking online to offline conversions
Measure online to offline conversions
Conversion Zones are the most powerful tool for tracking online to offline conversions in mobile advertising. By tracing a virtual Conversion Zone around a physical location, advertisers can measure the amount of physical traffic driven to the location that have previously been served their ad.
How conversion zones work
A virtual geo-fence is traced around an area where the advertiser wants to target customers visiting another physical location (i.e a competitor’s store, a venue, or a specific part of town, etc.)
Next, a virtual conversion zone is traced around one or more of the the advertiser’s locations.
When the customer enters the geo-fenced location, they will then be targeted with the advertiser’s ads on their mobile device.
When the customer enters the Conversion Zone with their mobile device and has previously been served the advertiser’s ad, the Conversion Zone recognizes the user and attributes their visit as an offline conversion for the geo-fencing campaign.
Conversion zone reporting
- Impressions
- View through visits
- Click through visits
- Total visit rate (TVR)
- Cost per visit
- Daily visits
- Daily total conversion zone
- Visits
- Total campaign spend
Advantages of CRM Geo-Fencing
Highly precise
Targeting is based off of plat line data from property tax and public land surveying information to maximize precision of addresses being targeted.
Provides foot traffic attribution
Conversion zones can be used with Geo-Fencing campaigns to track uplift in foot traffic to the advertiser’s location.
Cross-device & omni-channel
Targets all individuals at the address on multiple devices by leveraging our cross-device graph and enables targeting of devices for up to 30 days after they have left address.
Improves performance
Of other forms of advertising like addressable TV, direct mail and other campaigns that target specific households by extending their reach, improving their frequency, and providing attribution.
Personalize
Creative can be based on address level intelligence.
Granular reporting
Report and break down campaign performance by ZIP+4 level.
1,500+ behavioral data targeting variables available
By using our Audience Curation Tool we can develop a list of consumers and addresses to target based on defined demographic, psychographic, and behavioral data points that make up your ideal client profile.