Get with the
program with Addressable TV.
Show personalized ads to your audience’s TV screens.

What is addressable TV? Addressable TV, powered by advanced Over the Top/Connective Television (OTT/CTV) technology, offers unparalleled precision and audience targeting, allowing marketers to connect with consumers who are streaming content on both big and small screens. With household-level precision, addressable TV utilizes GPS data to serve focused ads to individual households based on first-party address lists, custom curated addressable audiences, or behavioral data. This enables marketers to track in-store visits and web-based conversions from targeted users, providing valuable insights into campaign effectiveness.

But the power of addressable TV doesn’t stop there. By leveraging the leading inventory sources, exchanges, devices, and programs, marketers can expand their reach and maximize their impact. The precision of digital targeting to OTT/CTV devices provides the ability to target users based on keywords, context, and other online behaviors, ensuring that the right message reaches the right audience at the right time.

To further enhance targeting capabilities, the addressable TV platform offers an audience curation tool that allows marketers to build custom audiences based on 500+ location and demographic factors. This means potential customers who have attended events, visited your business, explored your competitors, or are even within a specific physical location can be precisely targeted with video messages on any OTT/CTV device.

By onboarding these locations into the addressable TV platform, marketers can unleash the power of personalized messaging and engagement. Gone are the days of generic advertising campaigns; addressable TV allows for tailored messaging that resonates with individual households, driving higher engagement and conversion rates.

In summary, addressable TV offers the perfect blend of precision, targeting, and customization. With the ability to connect with streaming consumers and serve focused ads at the household level, marketers can optimize their campaigns, track conversions, and enhance their overall marketing strategy. By leveraging the wealth of data available and the advanced capabilities of addressable TV, marketers can ensure that their message reaches the right audience, generating meaningful results and driving business growth.

Leverage their
streaming with addressable TV.
Find unmatched audience targeting with household-level precision.

Highly
precise

Targeting is based off of plat line data from property tax and public land surveying information to maximize precision of addresses being targeted.

Personalize

Creative and messaging can be based on address level intelligence.

Provides foot traffic attribution

Conversion Zones can be used with Geo-Fencing campaigns to track uplift in foot traffic to the advertiser’s location.

Granular
reporting

Report and break down campaign performance by ZIP+4 level.

Cross-device + omni-channel

This enlists all individuals at the address on multiple devices by leveraging cross-device tracking and targeting that enables you to serve targeted advertising to consumers across multiple platforms or devices for up to 30 days after they have left address. Additionally, a multichannel approach to sales focuses on providing seamless customer experience.

500+ behavioral data targeting variables available

By using our Audience Curation Tool, a list can be developed of consumers and addresses to target based on defined demographic, psychographic, and behavioral data points that make up your ideal client profile.

Improves performance

You’ll find with addressable TV, direct mail and other campaigns that target specific households by extending their reach, improving their frequency, and providing attribution, that your advertising will be enhanced.

Highly
precise

Targeting is based off of plat line data from property tax and public land surveying information to maximize precision of addresses being targeted.

Provides foot traffic attribution

Conversion Zones can be used with Geo-Fencing campaigns to track uplift in foot traffic to the advertiser’s location.

Cross-device + omni-channel

This enlists all individuals at the address on multiple devices by leveraging cross-device tracking and targeting that enables you to serve targeted advertising to consumers across multiple platforms or devices for up to 30 days after they have left address. Additionally, a multichannel approach to sales focuses on providing seamless customer experience.

Improves performance

You’ll find with addressable TV, direct mail and other campaigns that target specific households by extending their reach, improving their frequency, and providing attribution, that your advertising will be enhanced.

Personalize

Creative and messaging can be based on address level intelligence.

Granular
reporting

Report and break down campaign performance by ZIP+4 level.

500+ behavioral data targeting variables available

By using our Audience Curation Tool, a list can be developed of consumers and addresses to target based on defined demographic, psychographic, and behavioral data points that make up your ideal client profile.

Meet The Local Companies Who’ve Turned To the AdCoach

Companies Who’ve Turned To the AdCoach

It’s easy to measure online to offline conversions. Virtual conversion zones can analyze your ad effectiveness by the traffic driven to the location.

Conversion zone reporting:

How conversion zones work? A virtual geo-fence is traced around an area where the advertiser wants to target customers visiting another physical location (i.e a competitor’s store, a venue, or a specific part of town, etc.)

Next, a virtual Conversion Zone is traced around one or more of the the advertiser’s locations.

When the customer enters the geo-fenced location, they will then be targeted with the advertiser’s ads on their mobile device.

When the customer enters the Conversion Zone with their mobile device and has previously been served the advertiser’s ad, the Conversion Zone recognizes the user and attributes their visit as an offline conversion for the geo-fencing campaign.

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5/5

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