Addressable TV
Get with the
program with Addressable TV.
The need for a robust + innovative digital marketing
strategy is more important than ever before.
What is addressable TV?
Addressable TV, powered by advanced Over the Top/Connective Television (OTT/CTV) technology, offers unparalleled precision and audience targeting, allowing marketers to connect with consumers who are streaming content on both big and small screens. With household-level precision, addressable TV utilizes GPS data to serve focused ads to individual households based on first-party address lists, custom curated addressable audiences, or behavioral data. This enables marketers to track in-store visits and web-based conversions from targeted users, providing valuable insights into campaign effectiveness.
But the power of addressable TV doesn’t stop there. By leveraging the leading inventory sources, exchanges, devices, and programs, marketers can expand their reach and maximize their impact. The precision of digital targeting to OTT/CTV devices provides the ability to target users based on keywords, context, and other online behaviors, ensuring that the right message reaches the right audience at the right time.
To further enhance targeting capabilities, the addressable TV platform offers an audience curation tool that allows marketers to build custom audiences based on 500+ location and demographic factors. This means potential customers who have attended events, visited your business, explored your competitors, or are even within a specific physical location can be precisely targeted with video messages on any OTT/CTV device.
By onboarding these locations into the addressable TV platform, marketers can unleash the power of personalized messaging and engagement. Gone are the days of generic advertising campaigns; addressable TV allows for tailored messaging that resonates with individual households, driving higher engagement and conversion rates.
In summary, addressable TV offers the perfect blend of precision, targeting, and customization. With the ability to connect with streaming consumers and serve focused ads at the household level, marketers can optimize their campaigns, track conversions, and enhance their overall marketing strategy. By leveraging the wealth of data available and the advanced capabilities of addressable TV, marketers can ensure that their message reaches the right audience, generating meaningful results and driving business growth.
Leverage their
streaming with addressable TV.
Find unmatched audience targeting with household-level precision.
Highly
precise
Targeting is based off of plat line data from property tax and public land surveying information to maximize precision of addresses being targeted.
Personalize
Creative and messaging can be based on address level intelligence.
Provides foot traffic attribution
Conversion Zones can be used with Geo-Fencing campaigns to track uplift in foot traffic to the advertiser’s location.
Granular
reporting
Report and break down campaign performance by ZIP+4 level.
Cross-device + omni-channel
This enlists all individuals at the address on multiple devices by leveraging cross-device tracking and targeting that enables you to serve targeted advertising to consumers across multiple platforms or devices for up to 30 days after they have left address. Additionally, a multichannel approach to sales focuses on providing seamless customer experience.
500+ behavioral data targeting variables available
By using our Audience Curation Tool, a list can be developed of consumers and addresses to target based on defined demographic, psychographic, and behavioral data points that make up your ideal client profile.
Improves performance
You’ll find with addressable TV, direct mail and other campaigns that target specific households by extending their reach, improving their frequency, and providing attribution, that your advertising will be enhanced.
Highly
precise
Targeting is based off of plat line data from property tax and public land surveying information to maximize precision of addresses being targeted.
Provides foot traffic attribution
Conversion Zones can be used with Geo-Fencing campaigns to track uplift in foot traffic to the advertiser’s location.
Cross-device + omni-channel
This enlists all individuals at the address on multiple devices by leveraging cross-device tracking and targeting that enables you to serve targeted advertising to consumers across multiple platforms or devices for up to 30 days after they have left address. Additionally, a multichannel approach to sales focuses on providing seamless customer experience.
Improves performance
You’ll find with addressable TV, direct mail and other campaigns that target specific households by extending their reach, improving their frequency, and providing attribution, that your advertising will be enhanced.
Personalize
Creative and messaging can be based on address level intelligence.
Granular
reporting
Report and break down campaign performance by ZIP+4 level.
500+ behavioral data targeting variables available
By using our Audience Curation Tool, a list can be developed of consumers and addresses to target based on defined demographic, psychographic, and behavioral data points that make up your ideal client profile.
Meet The Local Companies Who’ve Turned To the AdCoach
Companies Who’ve Turned To the AdCoach
It’s easy to measure online to offline conversions. Virtual conversion zones can analyze your ad effectiveness by the traffic driven to the location.
Conversion zone reporting:
- Impressions
- View through visits
- Click through visits
- Total visit rate (TVR)
- Cost per visit
- Daily visits
- Daily total conversion zone
- Visits
- Total campaign spend
How conversion zones work?
A virtual geo-fence is traced around an area where the advertiser wants to target customers visiting another physical location (i.e a competitor’s store, a venue, or a specific part of town, etc.)
Next, a virtual Conversion Zone is traced around one or more of the the advertiser’s locations.
When the customer enters the geo-fenced location, they will then be targeted with the advertiser’s ads on their mobile device.
When the customer enters the Conversion Zone with their mobile device and has previously been served the advertiser’s ad, the Conversion Zone recognizes the user and attributes their visit as an offline conversion for the geo-fencing campaign.
Don’t Take Our Word For It.
Here’s What Our Clients Are Saying
I enjoyed working with Don Schulz of The AdCoach. Don did a magnificent job of creating and managing our digital presence and made the process easy and enjoyable. I highly recommend any small business interested in improving their digital presence to consider The AdCoach.
I highly recommend Don Schulz and The AdCoach for ANY online marketing activity.
Don is extremely knowledgeable about ALL aspects of online marketing. In addition, he is always learning, and keeps totally up-to-date on new developments and opportunities.
What is particularly outstanding is the detailed personal attention he provides ALL the time. It is extraordinary and unusual.
AND, Don really cares about his clients and what he is doing for them. He is not just carrying out activities.
Finally, Don does things very promptly. There are not long lead times.
For all these reasons, I think The AdCoach is the best choice for online marketing.
Dorothy Muffett
President
Baywood Home Care
At the flip of a switch, TheAdCoach deployed a 100% market disrupting strategy that repositioned our practice ahead of the pack without incurring any additional ads budget. While our phones were ringing throughout the day again, we sat back and watched our local market competition flounder with the same old ad campaigns. With every additional dollar spent by our local competition, our retargeting and geofencing strategies ensured that our competitions money worked in our favor by placing our ads in front of even more potential clients. The results were so powerful, that our competitors existing client base even began to contact our
practice to ask if we had absorbed their business. Quantifying the exact number of leads that solely converted from this strategy was difficult, but qualifying our total market disruption was nothing short of a remarkable story.
Working with Don and his team at The AdCoach have been easy and successful. We have seen our website traffic and our sales increase. Most importantly for me, our needs are always addressed in a swift manner.
We recognize Don’s skills in digital marketing opportunities, television promotional strategies, general marketing knowledge and leveraging entrepreneurial relationships. It was these skills and the professional experiences which cultivated them and more, that drew our team to approach Don to partner in our business plans. Additionally, we know Don to be a genuine, caring individual. We found him to be team-oriented and a willing mentor. It is our collective opinion that Don would use these skills, experiences and more to further the goals and interests of any business.
Don is great to work with. He puts campaigns together for us quickly, effectively and thoroughly to help us meet our goals
We have been working with Don since 1989 and we could not be happier with our partnership with The AdCoach! They are responsive to our needs and fully understand our business as well as the challenges we face. He consistently brings new ideas as well as advertising tactics we can enable for our business. I would fully recommend The AdCoach for any business looking to keep competitive and up to date with the latest in advertising.
I have a small company that doesn’t have a marketing department. The team at The AdCoach helped me reach new customers along with building the brand. They worked with me personally, met me where I was at and got me where I wanted to be.
Excellent people, customer service and results!
★★★★★ 5/5
