With our advanced OTT/CTV, reach consumers streaming content on both the big screen in the living room and small screens with household-level precision, unmatched audience targeting, and advanced attribution for online or offline conversions.
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What is addressable TV?
Our OTT/CTV solution utilizes GPS data to serve ads to individual households based on first-party address lists, custom curated addressable audiences, or behavioral data. Then, track in-store visits and web-based conversions from targeted users. Increase your reach with access to the leading inventory sources, exchanges, devices, and programs.
Bring the precision of digital targeting to OTT/CTV devices with the ability to target users based on keywords, context, and other online behaviors. In addition, we can also use our audience curation tool to create a custom audience based on 1,500+ location and demographic factors for targeting at the household level.
We can target potential customers who have attended events, been to your business, visited your competitors or who are even within a specific physical location. We then onboard those locations into the addressable TV platform to target with video messages on any OTT/CTV device.
How does it work?
TheAdCoach utilizes the most advanced advertising technology available, which helps level the playing field for local businesses. We will help set-up and optimize the addressable TV tactic for your business in four easy steps…
Create a target list of relevant locations
Think of it this way…where would you like to put up a billboard highlighting your business?Relevant locations can include competitors, events, trade shows, geographic area in proximity to your business, buildings and even your own location.
Locations are matched against property plat line data
The exact physical location, size and shape is determined and mapped accordingly to maximize precision of the addresses being targeted. We can onboard up to 1 million locations per campaign with a 90% match rate.
Develop and create personalized campaigns
Advertisers are now able to reach consumers with video, audio and display ads on mobile, laptops, desktops, connected TV’s or any other device. Once we pick up a user from a geo-fence we utilize our cross-device graph and send ads to every device they use.
Geo-fence each location to collect and target users
As the user visits various apps on their mobile device (Angry Birds, Weather Channel, KARE 11, Words with Friends) or browses the internet, they begin to see your ads. By the way, these ads can be served for one day or up to 30 days after they have entered the geo-fence.
Tracking online to offline conversions
Measure online to offline Conversions
Conversion Zones are the most powerful tool for tracking online to offline conversions in mobile advertising. By tracing a virtual conversion zone around a physical location, advertisers can measure the amount of physical traffic driven to the location that have previously been served their ad.
How conversion zones work
A virtual geo-fence is traced around an area where the advertiser wants to target customers visiting another physical location (i.e a competitor’s store, a venue, or a specific part of town, etc.)
Next, a virtual Conversion Zone is traced around one or more of the the advertiser’s locations.
When the customer enters the geo-fenced location, they will then be targeted with the advertiser’s ads on their mobile device.
When the customer enters the Conversion Zone with their mobile device and has previously been served the advertiser’s ad, the Conversion Zone recognizes the user and attributes their visit as an offline conversion for the geo-fencing campaign.
Conversion zone reporting
- View through visits
- Click through visits
- Total visit rate (TVR)
- Cost per visit
- Daily visits
- Daily total conversion zone
- Total campaign spend
Advantages of Addressable TV
Targeting is based off of plat line data from property tax and public land surveying information to maximize precision of addresses being targeted.
Provides foot traffic attribution
Conversion Zones can be used with Geo-Fencing campaigns to track uplift in foot traffic to the advertiser’s location.
Cross-device & omni-channel
Targets all individuals at the address on multiple devices by leveraging our cross-device graph and enables targeting of devices for up to 30 days after they have left address.
Of other forms of advertising like addressable TV, direct mail and other campaigns that target specific households by extending their reach, improving their frequency, and providing attribution.
Creative can be based on address level intelligence.
Report and break down campaign performance by ZIP+4 level.
1,500+ behavioral data targeting variables available
By using our Audience Curation Tool we can develop a list of consumers and addresses to target based on defined demographic, psychographic, and behavioral data points that make up your ideal client profile.