Get with the
program with Addressable TV.
The need for a robust + innovative digital marketing
strategy is more important than ever before.

What is addressable TV? By using advanced Over the Top/Connective Television (OTT/CTV) you can connect with consumers streaming content on both the big screen and small screens with household-level precision and unmatched audience targeting.

This utilizes GPS data to serve focused ads to individual households based on first-party address lists, custom curated addressable audiences, or behavioral data. Then, track in-store visits and web-based conversions from targeted users. Increase your reach with access to the leading inventory sources, exchanges, devices, and programs.

The precision of digital targeting to OTT/CTV devices gives you the ability to target users based on keywords, context, and other online behaviors. From there, employ the audience curation tool to build a custom audience based on 500+ location and demographic factors for targeting at the household level.

Potential customers who have attended events, been to your business, visited your competitors or who are even within a specific physical location can be tracked for further messaging. Once those locations are onboarded into the addressable TV platform, you can target them with video messages on any OTT/CTV device.

Leverage their
streaming with addressable TV.
Find unmatched audience targeting with household-level precision.

Highly
precise

Targeting is based off of plat line data from property tax and public land surveying information to maximize precision of addresses being targeted.

Personalize

Creative and messaging can be based on address level intelligence.

Provides foot traffic attribution

Conversion Zones can be used with Geo-Fencing campaigns to track uplift in foot traffic to the advertiser’s location.

Granular
reporting

Report and break down campaign performance by ZIP+4 level.

Cross-device + omni-channel

This enlists all individuals at the address on multiple devices by leveraging cross-device tracking and targeting that enables you to serve targeted advertising to consumers across multiple platforms or devices for up to 30 days after they have left address. Additionally, a multichannel approach to sales focuses on providing seamless customer experience.

500+ behavioral data targeting variables available

By using our Audience Curation Tool, a list can be developed of consumers and addresses to target based on defined demographic, psychographic, and behavioral data points that make up your ideal client profile.

Improves performance

You’ll find with addressable TV, direct mail and other campaigns that target specific households by extending their reach, improving their frequency, and providing attribution, that your advertising will be enhanced.

Highly
precise

Targeting is based off of plat line data from property tax and public land surveying information to maximize precision of addresses being targeted.

Provides foot traffic attribution

Conversion Zones can be used with Geo-Fencing campaigns to track uplift in foot traffic to the advertiser’s location.

Cross-device + omni-channel

This enlists all individuals at the address on multiple devices by leveraging cross-device tracking and targeting that enables you to serve targeted advertising to consumers across multiple platforms or devices for up to 30 days after they have left address. Additionally, a multichannel approach to sales focuses on providing seamless customer experience.

Improves performance

You’ll find with addressable TV, direct mail and other campaigns that target specific households by extending their reach, improving their frequency, and providing attribution, that your advertising will be enhanced.

Personalize

Creative and messaging can be based on address level intelligence.

Granular
reporting

Report and break down campaign performance by ZIP+4 level.

500+ behavioral data targeting variables available

By using our Audience Curation Tool, a list can be developed of consumers and addresses to target based on defined demographic, psychographic, and behavioral data points that make up your ideal client profile.

Meet The Local Companies Who’ve Turned To the AdCoach

Companies Who’ve Turned To the AdCoach

It’s easy to measure online to offline conversions. Virtual conversion zones can analyze your ad effectiveness by the traffic driven to the location.

Conversion zone reporting:

How conversion zones work? A virtual geo-fence is traced around an area where the advertiser wants to target customers visiting another physical location (i.e a competitor’s store, a venue, or a specific part of town, etc.)

Next, a virtual Conversion Zone is traced around one or more of the the advertiser’s locations.

When the customer enters the geo-fenced location, they will then be targeted with the advertiser’s ads on their mobile device.

When the customer enters the Conversion Zone with their mobile device and has previously been served the advertiser’s ad, the Conversion Zone recognizes the user and attributes their visit as an offline conversion for the geo-fencing campaign.

Don’t Take Our Word For It.
Here’s What Our Clients Are Saying

5/5

Discover How The AdCoach Can Use Innovative Digital Technology To Help You Achieve Your Marketing Goals