Reach more searchers, more often, and more effectively with our industry leading keyword-level search retargeting tactic
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What is keyword search retargeting?
Keyword-level search retargeting is a tactic that enables advertisers to combine the effectiveness of search with the reach and brand impact of display. Intent data captured while a user is searching is generally the most effective targeting data available. Using keyword search retargeting, advertisers are able to target prospects with display ads based on the searches they perform across the web.
Keyword level bidding, reporting and optimization
We offer full visibility and control for each keyword targeted. Just like in search marketing, the ability to vary bids for each individual keyword is a must in order to achieve optimum results.
Variable recency
We enable variable targeting and bidding based on the recency of the search event. For example, ads can be served to users who have searched within 15 seconds, 15 minutes, or 15 days of the time of their search. Recency is a major factor in optimizing to CPA, CTR, and CPC goals.
The platform captures over 13 billion search events per month from over 300 million users. Each individual search is date and time stamped.
How does it work?
TheAdCoach utilizes the most advanced advertising technology available, which helps level the playing field for local businesses. We will help set-up and optimize the keyword search retargeting tactic for your business in four easy steps…
Step One:
Create a custom list of keywords
Create a custom list of keywords relevant to your product or business and our contextual targeting technology will scour the internet to find sites with content containing those keywords on which to serve your ad.
Step Two:
Determine the geographic to cover
We can cover just about any geographic area you can think of. The key here is to pick up these searches in a trade area that make sense for business. This enables a business to show up more often in a smaller geo vs a very large one.
Step Three:
Develop and create personalized campaigns
Advertisers are now able to reach consumers with video, audio and display ads on mobile, laptops, desktops, connected TV’s or any other device. Once we pick up a user from a keyword search we utilize our cross-device graph and send ads to every device they use.
Step Four:
Optimize campaign performance
TheAdCoach enables advertisers to know exactly how much of each dollar spent goes to media, data, and platform costs. In addition, advertisers are able to see the spend and performance of each keyword, domain, exchange, time of day, and more.