Addressable TV
Reach Your Addressable Audience While Preventing the Ad WasteDeliver Relevant Ads to Your Target Audience’s TV Screens
The data-rich capabilities of addressable TV advertising allow advertisers to pinpoint their buyers effortlessly. Why settle for regular demographic targeting? With The AdCoach, you can define your addressable audience based on personal interests, lifestyle choices, browsing habits, and more.
Custom Addressable TV Ad SolutionsAudience targeting is a tough nut to crack as you need to integrate numerous data providers, activate your CRM data, and maintain compliance. But, The AdCoach has made it simple for you with custom Addressable TV Ad Solutions.
Addressable TV, powered by advanced Over the Top/Connected Television (OTT/CTV) technology, offers unparalleled precision and audience targeting capabilities. Marketers can connect with consumers who stream both big and small screens, delivering focused ads directly to individual households.
| The global addressable TV advertising sector is expected to reach $87 billion by 2027 |
The above statistics highlight the potential of addressable TV targeting. The AdCoach team is ready to help you take advantage of this extraordinary opportunity. Here is how this futuristic advertising strategy can help you do so:
Household-level Precision
Utilizing GPS data, addressable TV serves ads to households based on first-party address lists, custom-curated addressable audiences, or behavioral data. This precise targeting enables marketers to track in-store visits and web-based conversions from targeted users, providing valuable insights into campaign effectiveness.
Expanding Reach and Maximizing Impact
The power of addressable TV ads extends beyond precision targeting. By leveraging leading inventory sources, exchanges, devices, and programs, marketers can significantly expand their reach and maximize their impact. The accuracy of digital targeting to OTT/CTV devices allows for user targeting based on keywords, context, and other online behaviors. It ensures the right message is delivered to the right audience at the right moment, optimizing the effectiveness of advertising campaigns.
Advanced Addressable Audience Curation
Addressable TV advertising offers an advanced audience curation tool to further enhance targeting capabilities. This tool allows marketers to build custom audiences based on over 500 location and demographic factors.
Target potential customers who have attended events, visited your business, explored competitors, or are within a specific physical location. Deliver precise video messages on any OTT/CTV device to these tailored audiences.
Personalized Messaging and Engagement
By onboarding locations into the addressable TV platform, marketers can see the power of personalized messaging and engagement. Generic advertising campaigns are no longer a preferred marketing solution; addressable TV ads enable tailored messaging that resonates with individual households.
No More Ad Waste
With addressable ads, advertisers enjoy valuable results and business growth. By paying solely for ads reaching their target viewers, they prevent wasteful impressions and enhance performance with tailored experiences.
Tap into the future of advertising with The AdCoach!
Adopt Addressable TV Advertising for
Precise Audience TargetingEngage your addressable audience with household-level precision.
Precision TV Targeting
Our experts will ensure highly precise addressable TV targeting by leveraging plat line data from property tax records and public land surveying information. Along with this data, we can utilize customer data from your CRM to deliver relevant ads straight to their living rooms.
Personalized Ads
At The AdCoach, we personalize creative and messaging using address-level intelligence to ensure each impression drives engagement and action.
Enables Foot Traffic Attribution
Conversion Zones can be integrated with addressable TV advertising campaigns to monitor increases in foot traffic to the advertiser’s location. Scroll through to learn about conversion geo-fence zones.
Detailed Reporting
We provide comprehensive reports to help you analyze the addressable TV ad campaign performance down to the ZIP+4 level. You will get precise insights into the geographic level within a ZIP code. ZIP codes typically consist of five digits, but ZIP+4 adds an additional four digits to further pinpoint locations within that ZIP code area. Such precision allows for more accurate targeting or reporting in TV targeting campaigns.
Cross-Device + Omni-Channel Capabilities
Our service identifies everyone at a specific address across different devices using cross-device tracking. This allows us to deliver targeted ads across various platforms for up to 30 days after they've left that address. This approach ensures a smooth sales strategy across multiple channels, improving the overall customer experience.
500+ Behavioral Data Points Available
With our Audience Curation Tool, we compile a list of targeted consumers and addresses using demographic, psychographic, and behavioral data points. This helps tailor campaigns to match your ideal client profile effectively.
High-Performance Campaigns
Our experts will identify the relevant data sources and targeting solutions to create high-performance and fully measurable addressable TV targeting campaigns.
Highly
precise
Targeting is based off of plat line data from property tax and public land surveying information to maximize precision of addresses being targeted.
Provides foot traffic attribution
Conversion Zones can be used with Geo-Fencing campaigns to track uplift in foot traffic to the advertiser’s location.
Cross-device + omni-channel
This enlists all individuals at the address on multiple devices by leveraging cross-device tracking and targeting that enables you to serve targeted advertising to consumers across multiple platforms or devices for up to 30 days after they have left address. Additionally, a multichannel approach to sales focuses on providing seamless customer experience.
Improves performance
You’ll find with addressable TV, direct mail and other campaigns that target specific households by extending their reach, improving their frequency, and providing attribution, that your advertising will be enhanced.
Personalize
Creative and messaging can be based on address level intelligence.
Granular
reporting
Report and break down campaign performance by ZIP+4 level.
500+ behavioral data targeting variables available
By using our Audience Curation Tool, a list can be developed of consumers and addresses to target based on defined demographic, psychographic, and behavioral data points that make up your ideal client profile.
Meet The Local Companies Who’ve Turned To the AdCoach
Companies Who’ve Turned To the AdCoach
Measurable Offline to Online Conversions. The AdCoach has simplified the conversion tracking process with virtual conversion zones. Our experts will deeply analyze your addressable TV advertising campaign’s performance by determining the amount of traffic directed to your targeted geofence zones.
CONVERSION ZONE REPORTING:
Our Conversion Zone reporting will provide you with detailed insights into the performance of your addressable ad campaign. It shows crucial metrics, including:
- Impressions
- View through visits
- Click through visits
- Total visit rate (TVR)
- Cost per visit
- Daily visits
- Daily total conversion zone
- Visits
- Total campaign spend
Understanding How Conversion Zones in Addressable TV Targeting WorksAt the initial stage, we’ll create a virtual geo-fence around the area defined by the customer. This is the zone where the advertiser wants to target customers- it can be any town, venue, or even competitor’s store.
After that, we’ll delineate a virtual conversion zone near one or more of the advertiser’s locations. As soon as customers enter this geofenced zone, the addressable ads are shown to them on their mobile devices.
Now, when customers with their mobile devices step into the conversion zone, who have already seen the advertiser’s ad, the Conversion zone identifies and marks their visit as an offline conversion for their addressable TV advertising campaign.
Do you want to convert your online visitors into offline conversions with addressable TV targeting? Look no further. Call The AdCoach today to get started!
Start converting online engagements into offline success with The AdCoach’s Addressable Geofencing service today!
Don’t Take Our Word For It.
Here’s What Our Clients Are Saying
I enjoyed working with Don Schulz of The AdCoach. Don did a magnificent job of creating and managing our digital presence and made the process easy and enjoyable. I highly recommend any small business interested in improving their digital presence to consider The AdCoach.
I highly recommend Don Schulz and The AdCoach for ANY online marketing activity.
Don is extremely knowledgeable about ALL aspects of online marketing. In addition, he is always learning, and keeps totally up-to-date on new developments and opportunities.
What is particularly outstanding is the detailed personal attention he provides ALL the time. It is extraordinary and unusual.
AND, Don really cares about his clients and what he is doing for them. He is not just carrying out activities.
Finally, Don does things very promptly. There are not long lead times.
For all these reasons, I think The AdCoach is the best choice for online marketing.
Dorothy Muffett
President
Baywood Home Care
At the flip of a switch, TheAdCoach deployed a 100% market disrupting strategy that repositioned our practice ahead of the pack without incurring any additional ads budget. While our phones were ringing throughout the day again, we sat back and watched our local market competition flounder with the same old ad campaigns. With every additional dollar spent by our local competition, our retargeting and geofencing strategies ensured that our competitions money worked in our favor by placing our ads in front of even more potential clients. The results were so powerful, that our competitors existing client base even began to contact our
practice to ask if we had absorbed their business. Quantifying the exact number of leads that solely converted from this strategy was difficult, but qualifying our total market disruption was nothing short of a remarkable story.
Working with Don and his team at The AdCoach have been easy and successful. We have seen our website traffic and our sales increase. Most importantly for me, our needs are always addressed in a swift manner.
We recognize Don’s skills in digital marketing opportunities, television promotional strategies, general marketing knowledge and leveraging entrepreneurial relationships. It was these skills and the professional experiences which cultivated them and more, that drew our team to approach Don to partner in our business plans. Additionally, we know Don to be a genuine, caring individual. We found him to be team-oriented and a willing mentor. It is our collective opinion that Don would use these skills, experiences and more to further the goals and interests of any business.
Don is great to work with. He puts campaigns together for us quickly, effectively and thoroughly to help us meet our goals
We have been working with Don since 1989 and we could not be happier with our partnership with The AdCoach! They are responsive to our needs and fully understand our business as well as the challenges we face. He consistently brings new ideas as well as advertising tactics we can enable for our business. I would fully recommend The AdCoach for any business looking to keep competitive and up to date with the latest in advertising.
I have a small company that doesn’t have a marketing department. The team at The AdCoach helped me reach new customers along with building the brand. They worked with me personally, met me where I was at and got me where I wanted to be.
Excellent people, customer service and results!
★★★★★ 5/5
