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CRM Geo-fencing

(Customer Relationship Management)

Customer Relationship Management (CRM) geo-fencing refers to a client providing their own contact data whether from their own database or purchased from another party. Once onboarded into the platform and matched with GPS, plat line and online profiles, the data is then geo-fenced to each location and the ads are delivered digitally.

Advantages of CRM:

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It’s easy to measure online to offline conversions. Virtual conversion zones can analyze your ad effectiveness by the traffic driven to the location.

Conversion zone reporting:

How conversion zones work? A virtual geo-fence is traced around an area where the advertiser wants to target customers visiting another physical location (i.e a competitor’s store, a venue, or a specific part of town, etc.)

Next, a virtual Conversion Zone is traced around one or more of the the advertiser’s locations.

When the customer enters the geo-fenced location, they will then be targeted with the advertiser’s ads on their mobile device.

When the customer enters the Conversion Zone with their mobile device and has previously been served the advertiser’s ad, the Conversion Zone recognizes the user and attributes their visit as an offline conversion for the geo-fencing campaign.

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