We utilize the most advanced advertising technology available, which helps level the playing field for local businesses. By enabling a programmatic marketing platform that processes unstructured data we can peel back the individual data elements and act upon them in real-time.
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Our Vision
Every business owner knows that business is ever-changing and the need for a robust and innovative digital marketing strategy is more important than ever before. We understand it’s not just about doing digital marketing… it’s about marketing your business effectively in an all-encompassing digital world. That’s why we start every new business partnership with an in-depth research and competitor analysis. We know that every business has its own unique set of challenges, so we do our due diligence on the front-end to determine those insights.
Customized digital marketing strategy
All the technology in the world can’t compare to a complete understanding of your business goals, objectives, challenges and future aspirations.
We focus on results
The Ad Coach’s partnership enables a real collaboration between both entities to achieve vested business goals, objectives and challenges. It is in both of our interests to work diligently to accomplish these agreed upon goals. If this sounds good to you, contact us now for a free no-obligation initial consultation. We would be happy to discuss your business situation in more detail.
How does it work?
The promise of programmatic is simple: serve the right ad to the right person at the right time. This promise cannot be fully executed using structured data in audience segments. To unlock the transformative power of programmatic, here’s how:
Transparency
Using unstructured data means having full visibility at the data element level. It’s the polar opposite of the black box. You know exactly who you’re targeting, why you’re targeting them, and how the campaign is performing every step of the way. You can also see when an action or behavior took place and whether the money you’re spending is furthering your campaign to assure you are not wasting impressions.
Optimization
Unstructured data lets you optimize in real-time throughout the course of a campaign. This is why a platform that uses unstructured data can be constantly making adjustments so that it’s only bidding on the most valuable impressions.
Recency
No more predicting intent based on months-old actions. Unstructured data lets you target a user based on an action they initiated seconds ago. Our platform retains the date & time stamp associated with every piece of data we gather, and can target with variable recency from instantly up to 30 days after the event.
Drive a higher ROI
We can drive higher ROI for your business by delivering better performance across your campaign using unstructured data. Not only can you see where every dollar is being spent and shift your budget based on what’s working, you also have the ability to make real-time optimizations; this translates to significantly less wasted impressions and ensures that you get the maximum impact for your ad spend.
Our DMP Partner
Our proprietary DMP partner (Data Management Platform) is the only DMP built for managing both unstructured data and GPS data in the same audience profile. These capabilities are essential for executing multi-channel campaigns, providing online-to-offline attribution and allowing deep insights into both online and offline behavior of targeted users.
Here are some advantages:
- Provides the opportunity to target up to 750 million users at any time.
- Access to 30 terabytes of time stamped data per day, including 1.4 billion keyword activities and 3 billion GPS-location activities.
- Built to work with DSP (Demand-Side Platform), whose bidders, interface, and analytics can handle the scale of unstructured data.
- Integrated with our own audience management system for building audiences at the unstructured data element level.
- Integrated with major 3rd party DMPs and able to integrate with your existing DMP if not already integrated with TheAdCoach.
How that data can be used:
• Targeting and optimizing ad delivery.
• Maximizing the value of O&O (Owned and Operated) inventory.
• Estimating campaign performance.
• Audience profiling of site and location visitors.
• Personalizing dynamic ads.
Types of data we have access to:
• First-party data
• Third-party data via integrations
• Keywords searched
• Contextual keywords
• Contextual categories
• Domains
• Link and tag data
• Apps used
• GPS locations
• CRM data via LiveRamp or other onboarder