Some estimates state that 99% of search engine based clicks to sites come from the first ten results (first page), and 97% come from the first three results. This means if your business is not on the first page, it has only a 1% chance of being seen.
It is important to consider your keyword strategy as it relates to the content of your website and your target audience. More importantly, you need to consider the searchers intention and at what stage of the purchase funnel they are in. Basically, you should consider who is the user, what are they searching for and why are they searching for it.
Another important aspect of choosing keywords is how they relate to your content. In other words, what is the searcher looking for in regard to content. What content will give the user exactly what they are looking for? It could be any number of digital assets for example:
The Ad Coach’s partnership enables a real collaboration between both entities to achieve vested business goals, objectives and challenges. It is in both of our interests to work diligently to accomplish these agreed upon goals. If this sounds good to you, contact us now for a free no-obligation initial consultation. We would be happy to discuss your business situation in more detail.
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It is important to consider the searchers intention, what they are looking for and why are searching for it. Then we need to simply deliver those digital assets to the user in a format they are looking for.
It’s the search engines job to give users what they are looking for. It’s our job to understand what users are searching for and create relevant and engaging content for them.
Focusing in on the metrics that show search engines that you are trustworthy and useful to users. It comes down to links from authoritative sites, clicks & engagement, video views, sales, favorites and likes.
The digital code and engineering that makes it easier for search engines to find your content. We consider your meta tags, keywords within content, schema.org, algorithm updates, local reviews and listings.