You can only meet your sales goals if customers can find you whenever they seek products and services similar to your offering. Over 85 percent of the target consumers use digital tools to search for goods and services. These technologies include Google Maps, Social Media, GPS systems, Alexa, Google Maps, Google itself, Yelp, and voice assistance among others. So, how do you ensure that your business is discoverable through these avenues? Again, how do you create a positive brand image across online platforms? We focus our efforts on Local Search optimization and first party reviews and here is how we do it.
Consumers now want more personalized search results that provide solutions near their homes. Therefore optimizing your website for the local search is a vital component of digital marketing.
We offer assistance in Local search optimization to enable you to become visible to local search across the SERP results, review sites, and social media among other digital platforms. We also help you to deliver consistent brand interactions across the various platforms that you have a presence. A consistent brand image creates solid interactions with your clientele and enables them to associate your brand with certain characteristics such as quality, promptness, and reliability.
Here are some of the things we do to enhance your brand in local search results.
We determine what search terms the visitors in your area use to find what they want. We use a set of tools to find local keywords that have been attracting high search traffic to your niche. The right keywords mean that your page will show up when such terms are keyed in.
You may already have a website that details on your products and services. After determining your target local market, we optimize the pages to fit the target market. This includes including your city in the search results, descriptions and other metadata. We also add local contact details, location information and a map to your site.
If you have different branches across a vast region, we can help market each branch in its location by localizing your content. We start by creating a landing page for each location. We will create relevant and high engaging content to help visitors in various locations to make a purchase decision with ease.
We determine the metrics that show that you are a trustworthy business and offer useful solutions. We then work around these metrics to improve your digital authority. Some of the actions include linking to authority sites, enhancing consistent brand interactions with visitors, connecting with your market on social media and including the video advertising among others.
We optimize your website by changing the technical aspects of your website to make it easier for search engine spiders to find your web pages. We take a look at your meta tags, schema.org, keywords in the content and ensure that your website is within the positive side of algorithm updates.
The Ad Coach’s partnership enables a real collaboration between both entities to achieve vested business goals, objectives and challenges. It is in both of our interests to work diligently to accomplish these agreed upon goals. If this sounds good to you, contact us now for a free no-obligation initial consultation. We would be happy to discuss your business situation in more detail.
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It is important to consider the searchers intention, what they are looking for and why are searching for it. Then we need to simply deliver those digital assets to the user in a format they are looking for.
It’s the search engines job to give users what they are looking for. It’s our job to understand what users are searching for and create relevant and engaging content for them.
Focusing in on the metrics that show search engines that you are trustworthy and useful to users. It comes down to links from authoritative sites, clicks & engagement, video views, sales, favorites and likes.
The digital code and engineering that makes it easier for search engines to find your content. We consider your meta tags, keywords within content, schema.org, algorithm updates, local reviews and listings.