Open Mon - Fri 7:30am-6:30pm
Email Info@TheAdCoach.com Call Now! 952-223-1157
Open Mon - Fri 7:30am-6:30pm
Email Info@TheAdCoach.com Call Now! 952-223-1157

Contextual Targeting

Engage New Customers by Showing Them Ads That Resonate with the Content They are Already Looking At
Contextual Category and Keyword Targeting

Contextual targeting looks at the category or keywords of the current page a consumer is viewing and then serves them ads that are highly relevant to that content. So, viewers only see ads they’re interested in, and you only serve valuable impressions to the right viewers.

Contextual Targeting Options
  • Keyword Contextual TargetingCreate your own contextual category by uploading keywords that define the pages where you want your ad to appear. Bid, report, and optimize based on each keyword to attain optimal performance.
  • Category Contextual TargetingTarget ads on pages that fall into one or more of 300 contextual categories defined by the Internet Advertising Bureau (IAB). Gain visibility on how each contextual category is performing and optimize to CTR, CPC, or CPA.
  • Keyword/Category Contextual CombinationTarget only pages that contain your selected keywords and have been classified into one of your selected categories. Combination targeting works great for targeting keywords with multiple meanings.
Some Advantages Include:
  • Keyword Level PerformanceOur keyword contextual targeting enables you to target pages containing competitive product terms, brand terms, and other highly relevant phrases that drive improved performance.
  • Multiple OptionsGet as granular as you like with keywords or keep it high-level based on categories. Balance reach and performance to meet the the goals of your specific campaign.
  • Complete TransparencyLearn how each keyword and category performs, and use that insight to improve existing and future campaigns.
  • Massive ScaleUse contextual targeting across all the major real-time bidding exchanges.
Category & Keyword Contextual Targeting

Feel free to talk to us

The Ad Coach’s partnership enables a real collaboration between both entities to achieve vested business goals, objectives and challenges. It is in both of our interests to work diligently to accomplish these agreed upon goals. If this sounds good to you, contact us now for a free no-obligation initial consultation. We would be happy to discuss your business situation in more detail.   

 Email Info@TheAdCoach.com

 Call Now! 952-223-1157

Unstructured Data Analysis

We can break free from the black box of pre-packaged audience segments and make every individual data element, including recency, visible and valuable to act upon with proper messaging.

Cross-Devices, Multi-Media Deliverables

Our marketing platform follows the target audience wherever they may be online. Whether they are at work on their desktop computer or go home and use any digital enabled device… we got them covered.

Real-Time Target Opitimization

Our programmatic platform optimizes your target in real-time, enabling messaging to be targeted to specific elemental data combinations that are performing…thereby increasing your ROI.

Recency of Intent

The range of recency is important because it matters when someone is searching. Using unstructured data, we have the ability to offer variable recency from instant “I-just searched” recency to up to 30 days.

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Successful Case Studies
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Optimized Local Business Listings
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Client Satisfaction
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Years Of Marketing Experience