It is important to consider your keyword strategy as it relates to the content of your website and your target audience. More importantly, you need to consider the searchers intention and at what stage of the purchase funnel they are in. Basically, you should consider who is the user, what are they searching for and why are they searching for it.
Another important aspect of choosing keywords is how they relate to your content. In other words, what is the searcher looking for in regard to content. What content will give the user exactly what they are looking for? It could be any number of digital assets for example:
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It is important to consider the searchers intention, what they are looking for and why are searching for it. Then we need to simply deliver those digital assets to the user in a format they are looking for.
It’s the search engines job to give users what they are looking for. It’s our job to understand what users are searching for and create relevant and engaging content for them.
Focusing in on the metrics that show search engines that you are trustworthy and useful to users. It comes down to links from authoritative sites, clicks & engagement, video views, sales, favorites and likes.
The digital code and engineering that makes it easier for search engines to find your content. We consider your meta tags, keywords within content, schema.org, algorithm updates, local reviews and listings.